POSITION OBJECTIVE * The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store * Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks Key Responsibilities Brand Image - Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities * Implements the brand specific visual merchandising standards * Coordinating store display in line with brand guidelines and strategy * Developing floor plans and maximize visual impact * Arranges merchandise, signage, fixtures and in-store layout guide * Taking Photograph in every changes done in the merchandise display * Make use of creative lighting for windows * Maximizing placement of new lines, re-merchandising the store when new trends build * Creates layout of the store according to its categories * Ensures proper merchandising of the items * Collect review and feedback of the merchandise Other Responsibilities * Working closely with the operations and brand management team to increase sales * Working with VM Manager and sales team to achieve commercial goals * Involve in Pre-Opening of the stores and timely visit to ensure that brand’s standard are properly implemented and followed * Conduct research of the current market trends and lifestyle