Role Overview We are looking for a highly creative, organized, and proactive Senior Social Media & Content Coordinator to lead the day-to-day execution of our social media and content strategy across multiple brands. The role is responsible for planning, creating, coordinating, and publishing engaging content that strengthens brand awareness, drives community engagement, and supports commercial objectives. The ideal candidate combines strong content creation skills with excellent project management capabilities and a deep understanding of social media trends, audience behavior, and digital marketing best practices. Key Responsibilities Social Media Management * Manage and oversee daily social media activity across all assigned brands and platforms. * Develop and maintain monthly content calendars aligned with marketing campaigns, events, and business objectives. * Schedule, publish, and optimize content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms. * Monitor platform performance and recommend improvements based on insights and analytics. * Stay up to date with social media trends, platform updates, and emerging content formats. Content Creation & Coordination * Plan, coordinate, and execute content production including photoshoots, video shoots, interviews, and event coverage. * Create engaging social media copy, captions, stories, reels, newsletters, blogs, and website content. * Brief and coordinate with graphic designers, photographers, videographers, and external agencies. * Ensure all content is aligned with brand guidelines and maintains a consistent tone of voice. * Develop creative concepts for campaigns, partnerships, sponsorships, and activations. Community Management * Monitor and respond to comments, direct messages, and community interactions in a timely and professional manner. * Identify opportunities to engage with followers, partners, influencers, and stakeholders. * Escalate customer service or reputation management issues where required. Campaign & Performance Management * Support the planning and execution of digital marketing campaigns. * Track and report on key social media metrics including reach, engagement, follower growth, website traffic, and conversions. * Prepare monthly performance reports with actionable recommendations. * Work closely with the marketing team to maximize campaign effectiveness across channels. Event & Partnership Support * Coordinate content coverage for events, tournaments, launches, and activations. * Manage content requirements for sponsors, partners, and commercial collaborations. * Ensure contractual content deliverables are executed accurately and on schedule. Brand & Website Support * Assist with website content updates, blog publishing, and SEO content implementation. * Ensure all digital content remains current, relevant, and aligned with business priorities. * Support brand development and rebranding initiatives where required. Qualifications & Experience * Bachelor's Degree in Marketing, Communications, Journalism, Media, or a related field. * 3-5+ years of experience in social media, content marketing, or digital marketing. * Experience managing multiple brands or accounts simultaneously. * Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube best practices. * Experience within sports, fitness, lifestyle, hospitality, or consumer brands is preferred. * Experience coordinating content shoots and working with creative teams. Skills & Competencies * Exceptional copywriting and storytelling skills. * Strong content planning and project management abilities. * Excellent organizational and time management skills. * Strong attention to detail. * Ability to work in a fast-paced environment and manage multiple priorities. * Understanding of social media analytics and reporting. * Knowledge of SEO and website content management is advantageous. * Basic photography, videography, and video editing skills are a strong advantage. * Proficiency in Canva, Adobe Creative Suite, CapCut, Meta Business Suite, and scheduling tools.