Role Overview The Sr.Marketing Specialist is responsible for supporting Mubashir’s marketing strategy, strengthening brand presence, generating qualified leads, converting prospects into customers, and contributing to business growth across digital, OOH, and other marketing channels. Key Responsibilities ● Develop and execute marketing campaigns and promotional activities. ● Generate qualified leads through digital campaigns, partnerships, events, networking, referrals, and other marketing channels. ● Develop and implement lead-generation strategies to attract potential customers and business opportunities. ● Manage lead capture, qualification, follow-up, and handover to the sales team. ● Maintain and update the lead database and track lead progress through the sales pipeline. ● Collaborate with the sales team to improve lead conversion and customer acquisition. ● Manage social media content, campaigns, and community engagement. ● Create marketing materials, presentations, and branded content. ● Support events, activations, partnerships, and corporate initiatives. ● Conduct market and competitor research to identify new lead-generation opportunities. ● Coordinate with sales, creative, and external partners to deliver campaigns. ● Maintain consistent Mubashir brand identity across all communication channels. Key Deliverables ● Monthly marketing and social media content calendar. ● Monthly lead-generation plan with defined targets and channels. ● A consistent flow of qualified leads for the sales team. ● Qualified lead generation, lead qualification, and lead pipeline reports. ● Updated lead database with accurate contact and status information. ● Lead follow-up and conversion tracking. ● Marketing campaigns delivered on time and within budget. ● Regular social media and digital content. ● Event and activation plans and execution. ● Monthly marketing performance and lead-generation reports. ● Market research and competitor updates. ● New initiatives to increase brand awareness, engagement, qualified leads, lead conversion, and customer acquisition.