Performance Marketing Lead – UAE We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC. This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance. The Role You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance. Key responsibilities include: * Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels * Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets * Personally build and manage campaigns within native advertising platforms * Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks * Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative * Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys * Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns * Troubleshoot tracking, attribution and conversion issues What We’re Looking For * 6+ years of performance marketing experience * Proven experience directly scaling paid acquisition campaigns with significant budgets * A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally * Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTube * Experience with Snapchat Ads and WhatsApp acquisition funnels * Excellent written and spoken English * Highly analytical, commercially focused and driven by measurable results