About the Role Hamleys is looking for a dynamic, hands-on Marketing Executive to join our team in Dubai. This is a 360° marketing role suited to someone who understands the fast-paced nature of retail, family entertainment, malls, activations and consumer marketing. The ideal candidate is not someone who only coordinates events. We are looking for a doer and executor who can take a campaign from concept → planning → coordination → execution → marketing support → reporting. You will work across Hamleys retail stores and Hamleys Play, supporting campaigns and initiatives designed to drive footfall, engagement, brand awareness and sales. Key Responsibilities 1. Marketing * Plan and execute integrated marketing campaigns across online and offline channels. * Develop campaign concepts, briefs, timelines, communication plans and execution requirements. * Support seasonal and retail campaigns including Eid, Summer, Back to School, Halloween, Christmas and other key trading periods. * Identify opportunities to increase store footfall, customer engagement and sales. * Coordinate marketing activities across multiple Hamleys locations. * Work closely with internal teams to ensure campaigns are delivered on time and within budget. * Support the development of marketing calendars and monthly activity plans. 2. Retail & Mall Marketing * Develop and execute retail marketing initiatives that are relevant to the UAE market. * Coordinate with shopping malls on marketing opportunities, campaigns, events, databases, digital platforms and tenant activations. * Explore opportunities with mall management, community teams and entertainment partners to increase visibility and footfall. * Support mall-wide campaigns, pop-ups, seasonal activations and promotional opportunities. * Ensure all marketing activities are aligned with Hamleys brand guidelines and retail objectives. 3. Events & Activations * Plan and execute in-store, mall and off-site events and activations from concept to completion. * Create event proposals, presentations, budgets and execution plans. * Identify new and creative activation ideas that are relevant to children, families and the retail environment. 4. Digital & Social Media * Work closely with the social media/digital team to support campaign planning and content requirements. * Develop creative briefs for Meta, Instagram, TikTok and other digital platforms. * Coordinate campaign assets including Reels, Stories, posts, promotional creatives and digital communications. * Monitor campaign performance and provide recommendations based on results. 5. Brand & Creative Coordination * Work with designers and creative teams to develop campaign and event materials. * Prepare creative briefs and ensure artwork is delivered according to specifications. * Ensure all communications and physical branding follow Hamleys brand guidelines. * Coordinate required approvals before campaigns and assets go live. * Maintain consistency across retail stores, events, digital platforms and partnerships. What We’re Looking For * 3–6 years of experience in marketing, retail marketing, events, brand activations or a similar role. * Strong understanding of the UAE retail and mall environment. * Experience working with shopping malls, retail brands, family entertainment, F&B, lifestyle or consumer brands is highly preferred. * Proven experience in event and activation execution. * Comfortable managing multiple projects simultaneously and working with tight deadlines. * Strong presentation, communication and negotiation skills. * Strong organizational and project management abilities. * Commercially minded with an understanding of how marketing activities contribute to footfall and sales. * Proficient in PowerPoint, Excel and other Microsoft Office tools. * Strong attention to detail and ability to manage projects independently.