POSITION OBJECTIVE * The position is responsible for overall brand development and implementation for maximized sales and profit. * Strategize for brand penetration and positioning within the region to create brand image in the market. Key Responsibilities Brand Growth and Profitability * Maximize sales and profitability of brand stores in line with Company targets. * Develop the brand launch strategy in consultation with the Brand General Manager. * Control costs within budgetary guidelines for the brand stores. * Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans. * Review feedback from territories on Brand acceptance and customer expectations. * Ensure adherence to financial plan in all key areas * sales, markdowns, margin and average inventory. * Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager. * Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection * Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs. * Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores. * Determine buying requirements and formulate buying plan and budget. * Conduct product selection in coordination with the buying requirements and the product research received. * Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image * Create brand awareness “Club Apparel”. * Coordinate with Retail Operations to collate the feedback on retail and brand operations. * Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research * Acquire market intelligence through various sources and analyze trends that may impact business. * Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required. * Map competition prices / products and provide qualitative inputs to business. * Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager. * Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration * Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals. * Co-ordinate for new store openings and re-fits with the operations and projects team. * Ensure brand outlet locations are in line with the brand strategy and positioning. * Ensure adherence to the store opening plan.