DESTINATION INSIGHTS & PLANNING ANALYST Job Purpose: The Destination Insights & Planning Analyst will provide analytical and decision-support capabilities across Destination Strategy, Revenue Management, Business Development and Retail/Leasing. The role is responsible for analysing destination, visitor, commercial, revenue, retail and market data; developing business cases and forecasts; and translating complex information into clear insights and recommendations for management. This position requires a commercially minded analyst who combines strong analytical capability with financial modelling, business intelligence and strategic thinking. Key Responsibilities: Destination Strategy & Insights * Conduct market, competitor and destination benchmarking to support strategic planning and commercial initiatives. * Analyse visitor profiles, behaviour, demand patterns, preferences and market trends. * Translate quantitative and qualitative analysis into clear business insights and management recommendations. * Support strategic reviews, business planning and ad hoc management analysis. Commercial & Financial Analysis * Develop and support business cases, feasibility assessments and commercial evaluations. * Perform financial modelling, scenario, sensitivity and break-even analysis. * Assess commercial opportunities by combining market, operational and financial information. * Evaluate key assumptions, risks and potential commercial returns. Revenue & Performance Analytics * Analyse revenue, pricing, transactions, demand, utilisation, conversion and other commercial KPIs. * Identify trends, seasonality, performance drivers, risks and opportunities. * Support demand and revenue forecasting using historical performance and market intelligence. * Produce regular and ad hoc performance analysis with clear commercial implications. Retail & Business Development Analytics * Analyse retail/leasing performance, tenant mix, rental benchmarks and commercial opportunities. * Monitor leasing and business-development pipelines, including conversion, commercial value and key dependencies. * Benchmark relevant operators, tenants, concepts and competing developments. * Develop fact-based analysis to support commercial, tenant, partner and operator discussions. Data Analytics & Business Intelligence * Consolidate, clean, validate and reconcile data from multiple business sources. * Build structured datasets and analytical models for recurring reporting. * Develop and maintain management dashboards using Power BI or equivalent tools. * Use Power Query, DAX and related analytical tools to automate and improve reporting. * Maintain clear metric definitions, assumptions and data-quality controls. Management Reporting * Prepare executive-level dashboards, reports and presentations. * Track departmental KPIs, initiatives and performance against targets. * Convert complex analysis into concise conclusions, implications and recommended actions. * Respond to ad hoc management requests with accurate, decision-useful analysis. Qualifications & Experience * Bachelor's degree in Finance, Economics, Business, Business Analytics, Statistics, Data Analytics, Real Estate, Tourism/Hospitality, Industrial Engineering or a related discipline. * 3-5 years' relevant experience in destination/tourism development, real estate, hospitality, commercial strategy, consulting, revenue management, FP&A, business analytics or a similar analytical environment. * Experience within Saudi Arabia or the GCC is advantageous. * Exposure to destinations, mixed-use developments, tourism, hospitality, retail or commercial real estate is strongly preferred. Technical Skills * Advanced Excel and financial modelling skills. * Strong Power BI, including Power Query, data modelling and DAX. * Strong PowerPoint and executive presentation capability. * Experience with business cases, forecasting, scenario and sensitivity analysis. * Understanding of revenue drivers, pricing, NPV, IRR, payback and break-even analysis. * Strong market research and benchmarking capability. * Working knowledge of SQL is preferred. * Exposure to Python, VBA, Power Automate or similar reporting automation tools is advantageous. Candidate Profile The successful candidate will be a commercially minded and hands-on analyst who can move comfortably between strategy, finance, commercial performance and data analytics. They should demonstrate: * Strong structured problem-solving and analytical thinking. * Ability to identify the commercial implications behind the data. * High attention to detail and data accuracy. * Confidence working with incomplete or fragmented information. * Strong executive communication and presentation skills. * Ability to explain complex analysis clearly to non-technical stakeholders. * Ability to manage multiple analytical priorities in a fast-paced environment. * Strong ownership, curiosity and initiative. Preferred Background Candidates from destination development, tourism, hospitality, mixed-use real estate, retail, commercial strategy or management consulting environments will be particularly relevant. Experience analysing visitor/customer behaviour, revenue performance, commercial opportunities, retail/leasing performance or destination KPIs will be a strong advantage.