Country Manager – FMCG Location: GCC Industry: FMCG Experience: 7–10 years Role Overview We are looking for an experienced Country Manager to lead the sales and commercial operations of an established FMCG business in the GCC. The role will be responsible for driving revenue growth, strengthening market presence, expanding distribution, and building strong relationships with key customers and channel partners. Key Responsibilities * Develop and execute the country sales strategy in line with overall business objectives. * Drive revenue, volume, distribution, and market-share growth across the assigned market. * Manage relationships with key accounts, distributors, retailers, wholesalers, and modern trade partners. * Identify new business opportunities and expand the company's presence across relevant channels. * Develop and manage annual sales plans, budgets, forecasts, and commercial targets. * Lead negotiations with key customers and channel partners on pricing, promotions, listings, and commercial terms. * Monitor market trends, competitor activity, consumer behaviour, and category developments to identify growth opportunities. * Ensure effective execution of trade marketing and promotional initiatives. * Work closely with marketing, supply chain, finance, and other internal teams to ensure seamless market execution. * Lead, mentor, and develop the country sales team to deliver business objectives. * Track sales performance through relevant KPIs and take corrective actions where required. * Ensure strong execution of distribution, visibility, merchandising, and route-to-market strategies. Candidate Profile * 7–10 years of relevant sales/commercial experience within the FMCG industry. * GCC market experience is mandatory, with strong understanding of FMCG channels and market dynamics. * Experience working with established FMCG brands is strongly preferred. * Proven track record of delivering sales growth, distribution expansion, and market development. * Strong exposure to Modern Trade, General Trade, distributors, and key accounts within the GCC. * Experience managing commercial negotiations and customer relationships. * Strong understanding of pricing, promotions, trade marketing, and route-to-market strategies. * Demonstrated people-management and leadership capabilities. * Strong commercial acumen, analytical skills, and ability to work with sales targets and budgets. * Excellent communication, negotiation, and stakeholder-management skills. Key Competencies * Sales & Business Development * Country/Market Management * Distributor & Key Account Management * Modern & General Trade * Commercial Negotiation * Market Expansion * Revenue & Profitability Management * Team Leadership * FMCG Market & Consumer Understanding