Category Head – Security & ELV (CCTV) Industry: IT / Security Distribution Experience: 8–12+ years Employment Type: Full-time Role Overview We are looking for an entrepreneurial and commercially driven Category Head – Security & ELV to lead and grow the Security business in the UAE and GCC. The role will have end-to-end ownership of the category P&L, strategy, vendor relationships and channel growth, with a strong emphasis on identifying, evaluating and onboarding new security brands to expand the company's portfolio. Key Responsibilities * Identify and evaluate new Security / ELV brands with strong market potential. * Research emerging technologies, products and market gaps to identify new business opportunities. * Build business cases and proposals for potential new brand partnerships. * Approach, negotiate and establish relationships with international OEMs and technology manufacturers. * Negotiate distribution agreements, pricing, margins, rebates, MDF, targets, exclusivity and commercial terms. * Lead the complete brand onboarding and go-to-market process, from initial identification through to market launch. * Develop channel and sales strategies for newly introduced brands and establish their presence in the UAE/GCC. * Own the P&L, revenue, gross margin and overall performance of the Security category. * Develop and execute the annual category strategy and business plan. What We're Looking For * 10+ years of experience in Security, ELV, CCTV, Access Control, Biometrics, Video Surveillance or related technology. * Strong UAE/GCC experience in distribution, channel sales or category management. * Proven experience managing security technology brands and channel partners. * Strong understanding of products such as CCTV/IP cameras, NVRs, access control, biometrics, time attendance and related security solutions. * Demonstrated experience identifying and onboarding new brands/OEMs is highly preferred. * Existing relationships with international security OEMs will be a strong advantage. * Strong commercial understanding of P&L, margins, pricing, rebates, inventory and forecasting. * Excellent negotiation, business development and vendor-management skills. * Entrepreneurial mindset with the ability to build a category rather than simply manage an existing