Location: Dubai, UAE Experience: 10–15+ years Function: Programmatic / AdTech / Digital Media Reporting to: CEO / Founder Admattic | Asia & MEA About Admattic Admattic is a global AdTech and digital performance company helping brands, agencies, and advertisers drive measurable growth through data, programmatic advertising, audience intelligence, and performance solutions. As we scale our international business, we are looking for a Business Head – Programmatic based in Dubai to own and build the Programmatic business across Asia & MEA. This is a P&L leadership role with complete ownership of revenue, profitability, sales, strategic accounts, partnerships, team, and regional expansion. The Role We are looking for an entrepreneurial business leader who can build and scale Admattic's Programmatic business across Asia and MEA. This person will be responsible for taking the business to the next level — building the revenue engine, winning enterprise clients, developing strategic partnerships, expanding into new markets, and building a high-performing regional team. Build the business. Own the P&L. Win the market. Key Responsibilities P&L & Business Ownership * Own the complete P&L for the Programmatic business across Asia & MEA. * Drive revenue, gross margin, profitability, and sustainable growth. * Set and deliver annual and quarterly business targets. * Own pricing, commercial strategy, forecasting, and business planning. * Identify opportunities to improve margins and overall business efficiency. Sales & Revenue * Build and execute the regional sales strategy across Asia & MEA. * Drive new business from brands, agencies, advertisers, and enterprise clients. * Develop senior relationships with CMOs, Chief Digital Officers, media heads, and agency leadership. * Build a strong and predictable regional sales pipeline. * Lead large enterprise pitches, commercial negotiations, and strategic deals. * Personally own key strategic opportunities and accounts. Programmatic & AdTech * Lead Admattic's Programmatic proposition across DSPs, SSPs, audience solutions, data, performance media, CTV, DOOH, and emerging programmatic opportunities. * Identify new products, partnerships, and monetisation opportunities. * Stay ahead of industry developments around identity, privacy, AI, retail media, data collaboration, and the evolving programmatic ecosystem. * Work closely with Product, Technology, Data, and Operations teams to build differentiated solutions. Asia & MEA Expansion * Develop and execute market-entry and growth strategies across priority markets. * Build Admattic's presence across GCC, Middle East, Africa, South Asia, and Southeast Asia. * Develop relationships with regional and global agency networks. * Build strategic partnerships with publishers, technology platforms, data companies, and ecosystem players. * Identify potential strategic partnerships, acquisitions, and new business opportunities. Team & Leadership * Build and lead the regional Programmatic organisation. * Hire and develop leaders across Sales, Partnerships, Account Management, and Operations. * Establish clear revenue ownership and accountability. * Build a high-performance, entrepreneurial culture. * Develop the organisation required to scale the business significantly over the next 3–5 years. Strategic Client Management * Personally manage and grow key strategic relationships. * Act as the senior escalation point for enterprise clients. * Build long-term partnerships rather than transactional media relationships. * Represent Admattic at major industry events, conferences, and client forums across the region. What We Are Looking For * 10–15+ years of experience in Programmatic, AdTech, Digital Media, Performance Marketing, or related businesses. * Proven experience managing or building a P&L-led business. * Strong track record of delivering significant revenue growth. * Deep understanding of the programmatic ecosystem. * Strong relationships across brands, agencies, DSPs, SSPs, publishers, and technology platforms. * Demonstrated enterprise sales and business development capability. * Experience working across international markets, preferably MEA and/or Asia. * Strong commercial, negotiation, and strategic skills. * Proven ability to build and lead high-performing teams. * Entrepreneurial mindset and strong ownership orientation. The Ideal Candidate * We are not looking for someone who simply manages an existing book of business. * We are looking for someone who can build one. ou should be: * Commercially aggressive but strategically sound * Comfortable owning a number and a P&L * Strong at enterprise sales * Deeply connected within the advertising ecosystem * Comfortable operating across multiple countries and cultures * Financially and commercially sharp * A strong people leader * Comfortable with ambiguity and rapid growth * Hungry to build something significantly bigger You should be equally comfortable discussing programmatic strategy with a CMO, negotiating a large enterprise deal, building a regional sales plan, and reviewing the P&L with the CEO. Success in the First 12–18 Months Success will be measured through: * Revenue growth across Asia & MEA * Gross margin and profitability * New enterprise accounts acquired * Growth of strategic existing accounts * Regional market expansion * Sales pipeline and conversion * Strategic partnerships established * Team built and retained * Overall scale and profitability of the Programmatic division Why Admattic This is an opportunity to build and own a regional AdTech business from Dubai. You will have the opportunity to: * Own a meaningful regional P&L * Build a business across multiple international markets * Work directly with the Founder & CEO * Build your own regional leadership team * Shape the product and go-to-market strategy * Create strategic partnerships across the advertising ecosystem * Play a critical role in Admattic's global expansion * If you want to build a regional AdTech business, not just manage one — this role is for you.