About the Role: Sitaf is looking for experienced Area Managers to lead sales teams and develop the business within their assigned regions. The role requires strong people management, a clear focus on achieving results and the ability to develop employees through training and coaching. Flexibility and an active presence in the field are essential. Regions: Central, Eastern, Western and Southern Key Responsibilities: * Lead, organize and motivate the sales team, setting clear objectives and expectations. * Drive sales growth and profitability, ensuring individual and regional targets are achieved. * Provide regular training, coaching and support to strengthen the team’s skills and performance. * Monitor results, give constructive feedback and address areas for improvement. * Develop customer relationships and identify new business opportunities. * Work closely with other departments to meet customer needs and support business priorities. Requirements: * Proven experience in foodservice / HoReCa sales, preferably within food distribution. * Previous experience managing and developing a sales team. * Strong orientation towards objectives, with a track record of delivering results. * Ability to train, coach and motivate people. * A flexible, practical approach to changing priorities and business needs. * Strong communication, organization and negotiation skills. * Willingness to travel regularly within the assigned region. * English and Arabic languages are both required