For over two decades, United Electronics Company- eXtra has established itself as the largest innovative electronics retailers in the Saudi market, catering to almost 14 million shoppers in 2023. eXtra's retail portfolio currently boasts 56 stores, 51 of which are in Saudi Arabia and 5 are in Oman and Bahrain, making the company stand as one of the largest consumer electronics retailers in the region. eXtra also pioneered the introduction of e-commerce in the consumer electronics segment back in 2011. By embracing digital transformation and automation, the company has evolved into a comprehensive digital platform. In 2023 closing, its online store and mobile applications contributed over 20% of its total sales, with revenues surpassing 6.2 billion Saudi riyals (SAR) and net profit reaching SAR 390.5 million (USD 104 million) in 2023. eXtra has consistently elevated its customer experience by expanding its online product range to over 6,500 items, and in 2023, it launched an advanced we
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