In 1948, our founder, Sheikh Ahmed Saeed Basamh, worked his way from a store employee to an owner, and along with his brothers and sons established Basamh Trading Company (BTC). BTC quickly became a trusted distributor for market leading brands, fostering multi-decade long exclusive distribution agreements with Nestle, General Mills and S.C. Johnson as well as manufacturing joint ventures. With the same passion and commitment, the Goody brand was created. It was one of the first to provide quality food products, like mayonnaise and peanut butter, in the country. For more than 50 years now, Goody has been a market leader in multiple food categories, becoming the most penetrated household brand and ranking in the top two most chosen brands in Saudi Arabia. Being part of the Basamh Group is about staying ahead. One of our fastest growing HoReCa companies, SFS, is proof of that. It has progressed from a catering department to a full-fledged Food Solutions service provider. With SFS, we dis
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